We are a full service creative studio building unforgettable experiences for entertainment and luxury brands.

Language is a key part of the design process. We therefore have our own special system in place when we’re designing packaging to make sure that everyone in our global studios can pick up a project and is always on the same page, no matter what territory it’s in.

There’s nothing more frustrating than finishing a project only to catch a simple misspelling when it rolls off the production line. If you can see it, then your target audience most certainly will, too. When creating packaging, therefore, it’s so important to check, check and check again to make sure everything is correct.

While a lot of client and audience focus will be on the exciting, fresh new look and visuals of the brand during the roll out phase, the true mark of a rebrand's success lies in supporting documents such as the brand guidelines and custom toolkit. As a point of reference internally, a strong set of brand guidelines are invaluable.