World of Warcraft – Legion Café

THE GAME
World of Warcraft: Legion (WOW Legion) is the sixth expansion of the globally popular MMORPG, and was launched in 2016. The game was developed by Blizzard Entertainment.

THE CHALLENGE
Shortly before launch, Blizzard Entertainment wanted to create as much visibility for the title as possible, and pinpointed industry event Gamescom in Germany to raise awareness.

ServicesBranding

TAKEOFF'S SOLUTION

TAKEOFF was approached to brand the WOW Legion Café, hosted at the Gürzenich Köln convention centre for five days during Gamescom. TAKEOFF’s branding for the cafe including the logo alongside highly-visual sign, posters and adverts featuring assets and keyart from the game.

The café was bathed in the game’s signature green light and made to look like The Fel Hammer, a Legion ship in the game. Attendees mixed with fellow players and YouTubers as well as Blizzard staff, played the game, posed with their favourite WOW character via green screen, and entered competitions to win prizes. TAKEOFF’s branding was crucial to targeting and attracting the attention of WOW fans to the event.