Monster High – Social Media Animations

THE PROJECT
Monster High is an international cultural phenomenon which has spawned dolls, TV shows, web series, books, accessories and other merchandise.

THE CHALLENGE
The Monster High team approached TAKEOFF to help add some more visual creativity to their social media channels. The animations needed to fit in with the wider Monster High aesthetic, be engaging and exciting for the target demographic.

ServicesMotion, Social Media, Animation

TAKEOFF'S SOLUTION

TAKEOFF created a number of short animations for the Monster High Instagram channel and the brand’s other social media platforms. The animations pushed the positive Monster High ethos that ‘Everyone is Welcome’, to ‘Be Yourself’ and ‘Move to the Monster Groove’.

The animations featured the show’s main ghoulfriends of Monster High complemented by hashtags #KindMonsters and unique animations for special days such as #DayOfAcceptance and #HappyValentinesDay. TAKEOFF’s Monster High animations helped to draw in the brand’s target audience on its key social platforms, with some animations breaking the 10,000-view barrier on Instagram.