Monster High – Social Media Animations
THE PROJECT
Monster High is an international cultural phenomenon which has spawned dolls, TV shows, web series, books, accessories and other merchandise.
THE CHALLENGE
The Monster High team approached TAKEOFF to help add some more visual creativity to their social media channels. The animations needed to fit in with the wider Monster High aesthetic, be engaging and exciting for the target demographic.
ServicesMotion, Social Media, Animation
TAKEOFF'S SOLUTION
TAKEOFF created a number of short animations for the Monster High Instagram channel and the brand’s other social media platforms. The animations pushed the positive Monster High ethos that ‘Everyone is Welcome’, to ‘Be Yourself’ and ‘Move to the Monster Groove’.
The animations featured the show’s main ghoulfriends of Monster High complemented by hashtags #KindMonsters and unique animations for special days such as #DayOfAcceptance and #HappyValentinesDay. TAKEOFF’s Monster High animations helped to draw in the brand’s target audience on its key social platforms, with some animations breaking the 10,000-view barrier on Instagram.
LET'S TALK
We want to help you out. TAKEOFF has offices in London, France and Europe, United States of America, Canada and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via ENQUIRIES[AT]TAKEOFF.UK.COM .