Industrial Innovation for Competitiveness – Brand Identity

THE PROJECT
The Industrial Innovation for Competitiveness (I24C) is powered by the European Climate Foundation. I24C’s mission statement is to ‘strengthen Europe’s industrial leadership in the transition to a new world economy’.

THE CHALLENGE
TAKEOFF was approached by I24C and commissioned to design and build the company’s brand identity, initial stationery and design guidelines.

ServicesBranding, Graphic Design, Print Design, Layout, Report

TAKEOFF'S SOLUTION

I24C is split up into three different hierarchies. We took those three pillars into account when creating I24C’s logo and wider brand. The Lockup also has four variants; one variant for each colour background that it can be placed upon, to ensure consistency and dynamic evolution of the brand when background colours were introduced.

The brand’s logo and identity were designed to reflect the company’s values; Competitiveness, Transition, Transformation Change, Innovation, Vision and Transition. I24C’s branding now features prominently on its website and across its internal and external stationery and materials including booklets, email signatures, business cards, letterheads and more.

Consistency and dynamic evolution of the brand