43EINHALB – Custom Console

THE PROJECT
43einhalb is a sneaker specialist based in Fulda, Germany. The 43einhalb team has also made waves in the global footwear industry with their own sneaker brand, flaek footwear.

THE CHALLENGE
43einhalb, with Xbox DE, approached TAKEOFF to design 10 exclusive customised Xbox One S consoles and controllers to celebrate the anniversary of Nike AirMax.

ServicesLimited Edition, Custom Console, Custom Controllers

TAKEOFF'S SOLUTION

Contained in a specialist limited-edition case, the 43einhalb custom console came alongside a pair of Atmos x Nike Air Max 1 Elephant sneakers and two controllers.

Our approach to the custom console was minimal, with the casing matching the sneakers’ Atmos design, with 43einhalb’s stylish marker-like logo adorning the top of the console. The console received a fantastic reception from both 43einhalb and Laced Up attendees.